Monthly Archives: January 2019

In today’s day and age, it’s all about being visible to your customers or clients; better yet, your targeted customers or clients. SEO stands for Search Engine Optimization – which is the growth of targeted visibility in search engine results either paid or organic. SEO will allow your business to connect with those who are searching on search engines, which hopefully will turn them into paying consumers.

As a business owner, you need to have a plan in order to grow your business and get in front of your target audience because in most cases, there are thousands of competitions trying to steal your customers.

Now there’s numerous of ways to optimize your SEO, dependent on the business and the market. As well, there’s numerous of ways to organically grow and paid… Lets go over that with you a little further:

Organic:

• Key Words: Having the right search words on your website will help increase the visibility of a website, which hopefully will lead to higher number of leads and paying customers. Keywords rank very high when it comes to search engines such as Google, Yahoo, Bing etc…

• Updating Consistently: Constantly updating your website by blogging, and making new changes increases your rank. Search engines like to place websites higher when they’re new and have new content up frequently rather than a website that is barely worked on with old information.

• Hyperlinking & Tagging: If your link to your website is on other websites, your ranking will go a lot higher. For example, if you’re quotes or linked for more information on social media or on another website, search engine results will be higher in that market.

• Mobile-Friendly: Having your website updated as we talked about above is extremely important, and most consumers in today’s day and age use their mobile to go online so it’s very important that your website is optimized mobile.

Paid:

• Google AdWords: Normal Ads on google or other platforms depending on the market work very well. Google AdWords allows you to see what other businesses are spending and allow you to directly get in front of your customers on search engines.

 The best part of SEO today is that it’s all measurable! There’s numerous of platforms that allows you to track and measure the performance of every step and campaign your implementing if it’s paid or even organic. If you’re not currently tracking your website or know how, you should implement Google Analytics – a simple google platform that allows you to receive analytic reports each week.

As always, good luck and if you have questions or need helping with SEO, please feel free to contact AR Computers Inc. We work with numerous of small to medium sized businesses and we would love to get the chance to help grow your business.

If you have a comment please feel free to leave one below.

What does “website optimization” mean? Well, website optimization can mean many different things to many different companies! Even looking at various websites, you’ll see the way a company chooses to optimize their platform truly ranges depending on who they are, what they offer and how they like to run their business. In digital marketing terms, it means having the most effective website that appeals to your target audience. Specifically, this includes: SEO, keywords, content organization, aesthetics, loading speed, mobile-friendly, java script errors and a clear call-to-action.

With AR Computers, Inc. we use the term “Database Driven.” This means, every page, link, and section of your website will be a sales funnel that collects data and captures your target audience. So yes, here’s where we come in- we help structure websites based on the general optimizations a business needs, but we take it even further than that. A “Database Driven” website allows for data to be altered through a content management system, thus ensuring the website is always up to date. Database driven websites are much more effective than their static counterparts and, with less effort on the business owner’s part, they are sure to provide more room for online business growth.

So, now let us explain how we take website optimization to a whole new level: We focus on the tangibility of data.

• Business Relevant Domain Name Registration: acquiring an appropriate domain name that is relevant to your business. We ensure that this name fits in with SEO guidelines and isn’t frivolous or unnecessarily long.
• Easy to Manage Control Panel: The control panel is the where the entire contents of a database driven website can be altered. Here, the administrator of the website can update text, images, and other information on the website at their own leisure, without having to involve any programmers. With a control panel, users need not know any code or programming- they can simply interact with the easy-to-navigate systems, making their own changes to the site’s content at their own desired time.
• User-Friendly Interface: One of the key principles of interface design is to keep the site user-friendly. At AR Computers, Inc., we design your site to make it as easy as possible for the user to navigate through the platform and reach all pages/functions with the minimal amount of clicks. Our user-friendly interfaces make websites more enticing for users to access frequently, ensuring that the website experiences a strong customer return rate.
• Contact / Enquiry / Quote Forms: Contact forms are an essential part of any website. No matter what the purpose of the website is, there must be a contact form where interested users can reach out to the site administrators. Designing a simple form that gathers only the essential information is key to the success of contact forms, as requesting excess information will only hinder the communication process.  AR Computers, Inc. integrates sleek and formal contact forms into your site, which can also build inquiry and quote forms that are tailored to suit the needs of your business.

Let’s cut to the chase: businesses are tired of marketing companies creating content, but not leading their company to any tangible results! That’s why we create data driven content, design clear call-to-actions and strategize your website as a sales funnel to help you capture [and retain] new potential customers!